2020
Started coding with a bias toward shipping
Moved quickly from fundamentals into real builds, learning by putting work under pressure instead of leaving it in tutorial mode.
About
I build like a founder because I am one.
My work sits at the intersection of product judgment, technical depth, and a strong bias toward shipping systems that survive contact with reality.
Founder story
Builtthroughrepetition,notposturing.
The story is straightforward: ship, learn under pressure, raise the standard, and keep compounding.
2024
Founded ImpulsoLead
Focused on a market with urgency, signal, and room for better software: Brazilian real estate.
Now
Building with founder discipline
Balancing product ambition, engineering quality, and operational reality with a preference for systems that scale cleanly.
Operating principles
I care about clarity, leverage, and product choices that can still look intelligent six months later.
The right solution is rarely the flashiest one. I start with where time, trust, or decision quality is actually being lost.