AD
Founder platform

Building sharp digital products with founder judgment and engineering depth.

I design products, engineer systems, and apply AI where it changes the business result. The goal is never more surface area. The goal is better leverage.

03

Products brought to market

2024

Founder transition into full-time build mode

06

Technical certifications completed

Founder energyPremium executionAI systemsProduct strategyNext.js frontendOperational leverageFounder energyPremium executionAI systemsProduct strategyNext.js frontendOperational leverageFounder energyPremium executionAI systemsProduct strategyNext.js frontendOperational leverage

Founder story

Builtthroughrepetition,notposturing.

The story is straightforward: ship, learn under pressure, raise the standard, and keep compounding.

2020

Started coding with a bias toward shipping

Moved quickly from fundamentals into real builds, learning by putting work under pressure instead of leaving it in tutorial mode.

2024

Founded ImpulsoLead

Focused on a market with urgency, signal, and room for better software: Brazilian real estate.

Now

Building with founder discipline

Balancing product ambition, engineering quality, and operational reality with a preference for systems that scale cleanly.

What I bring

Strategicproductthinkingpairedwithhands-ontechnicalownership.

The mix matters. Products move faster when the person shaping them can also build the hard parts.

Product strategy

Founder-level judgment, not ticket-level execution.

I turn unclear product ambition into a roadmap, system architecture, and shipping cadence that compounds instead of fragmenting.

Engineering systems

Interfaces, APIs, automation, and the operational spine underneath.

From premium frontends to resilient backend workflows, I care about speed, maintainability, and leverage in equal measure.

AI integration

Models are useful when they sharpen workflow, not when they decorate the pitch.

I design AI features around business outcomes: qualification, retrieval, decision support, and automation with clear product logic.

Proof

Asmallbodyofworkwithahighsignal-to-noiseratio.

The portfolio is intentionally selective. I’d rather show fewer things with stronger logic behind them.

0

Products in active market deployment

0

Certifications across AI, security, and systems

0

Years turning ideas into working software

Built from Portugal for a fast-moving Brazilian market.
Combines founder strategy with hands-on product engineering.
Comfortable at the intersection of interface, system, and AI workflow.

AI terminal

AfasterwaytounderstandhowAlexthinks,builds,andworks.

The interface is intentionally direct. Ask about products, systems, scope, or working style.

Suggested prompts

alexos://terminal
online
>

Contact

Whenthebriefisambitious,thebuildshouldbetoo.

If you need product judgment, engineering depth, and someone comfortable owning the hard middle, reach out.

Founding engineer or early technical leadership roles
Product partnerships where engineering quality changes the outcome
Selective freelance work with clear scope and meaningful ambition
Clear scope beats vague hype. Include the real challenge.

Built for signal

Strong products earn attention twice: once visually, then again through execution.

Start a conversation

Aveiro, Portugal

© 2026 Portfolio Alex DeSouza. Founder-built and performance-minded.